Cargo bike manufacturers expect strong sales growth in Europe in 2021
From May to June 2021, the European City Changer Cargo Bike project conducted the second European Cargo Bike Industry survey to analyse the growth and trends within the European cargo bike market. The 38 participating cargo bike manufacturers expect a strong increase in cargo bike sales in 2021.
The survey was jointly organised by the CCCB partners cargobike.jetzt, the European Cyclists' Federation (ECF), Cycling Industries Europe (CIE), the European Cycle Logistics Federation (ECLF) and Krakow University of Technology.
About the Survey
The European Cargo Bike Industry Survey is not a representative survey and does not reflect the absolute size of the European cargo bike market. However, it captures the participating manufacturer’s growth expectations for private and commercial, including motorized and non-motorised, cargo bikes.
With a Europe-wide growth rate of 38.4 percent in 2020, the survey results correspond to the German market data collected by the Zweirad-Industrie-Verband (German Two-Wheeler Association). Their data indicates a market growth rate of all motorised and non-motorised cargo bikes of 40 percent for 2020.
For 2021, the participating manufacturers expect growth of around 66 percent based on their sales up to and including April 2021. While some manufacturers confirmed this growth expectation to cargobike.jetzt at EUROBIKE, others were sceptical, expressing concerns over the general supply difficulties of bicycle components and other challenges resulting from the COVID19 crisis.
Belgium emerges as key cargo bike market
Well ahead of Germany, Belgium was most frequently mentioned as the top European market by the participating manufacturers. 14 German and no Belgian manufacturers took part in the survey. The dynamism of the Belgian market is the result of a number of effective promotional programmes for e-bikes and the bicycle-friendly redesigns of many Belgian cities.
Electrically assisted cargo bike: Market share
Electrically assisted cargo bikes accounted for 92% of cargo bike sales in Europe. In Germany, e-cargo bikes made up 75.5 percent of all sales according to the German Two-Wheeler Association.
This difference could be due to the non-representative nature of the survey, a different understanding of the minimum size of cargo bikes or an actual lower proportion of motorised cargo bikes in Germany. Yet one thing is certain: The e-cargo bike is indispensable for the growth of the cargo bike market in Europe. E-drives other than the pedelec25 drive do not (yet?) play a relevant role.
High interest in safety standard
Safety is a crucial issue for the cargo bike industry. Survey participants confirm the high interest cargo bike producers have in the emerging European EN standard for cargo bikes. All manufacturers can participate in the Cargo Bike Working Group at the European Institute for Standardisation.
The survey is neither a representative survey nor reflective of the absolute size of the European cargo bike market. However, the data does provide a plausible insight into the trends and growth expectations of the cargo bike industry.
The preliminary survey results were presented at EUROBIKE in Friedrichshafen on 2 September 2021. The event "Lastenräder-Boom - Bedeutung für Fahrradbranche und nachhaltigen Verkehr" can be watched here.
Article adapted from original cargobike.jetzt article here.
Webpage of the European Cargo Bike Industry survey here.