There is a huge potential for private individuals to use the bike for the transport of goods considering that 80% of all shopping goods could be transported via bicycle or bicycle trailer, according to an Austrian study. This refers not just to the shopping bags that fit neatly in a bicycle basket. There are endless possibilities for the transport of goods via bicycle, that are further expanded with the addition of carrier racks, panniers, trailers, etc.
The Shop-by-bike campaign aims to alter the shopping behaviour of private individuals in order to shift unnecessary car trips towards increased sustainability.
The 15 Shop-by-bike campaigns carried out during the CycleLogistics project will reach up to 3000 people in a 1-2 months test programme during which citizens carry out their shopping with bicycle baskets, pannier bags and/or bicycle trailers. It will raise awareness among citizens and demonstrate that bicycles are often the most efficient vehicles to transport shopping goods or leisure equipment in urban areas.
In addition, CycleLogistics will encourage supermarkets, malls, hardware stores, etc. to improve their supporting frame conditions for cargo bikes by improving infrastructure and special services.
Media promotion through the channels of the European cycling associations will further promote this topic to more than 300.000 interested readers.